The Conception Team

Our growing roster of industry leading scientists and professionals.

Conception Nurseries - CEO Kevin Brooks

Kevin Brooks


Kevin Brooks is the CEO of Conception Nurseries. Prior to his current role, he served as CEO of the largest vertically integrated cannabis company in California.

Before entering the cannabis industry, Kevin spent 15 years as an executive in Silicon Valley supporting companies through multiple successful exits. Kevin has a BA in Organizational Communication and Business Administration from California State University.

Conception Nurseries COO - Tad Henderson

Tad Henderson


Managing Director/Operations Consultant from Poseidon Asset Management. COO of Calstar Air Medical Services. Tad holds a degree in Management & Labor Relations from Georgetown University as well as a Lean Six Sigma Black Belt & Certification of Business Excellence from University of California, Berkeley.